Make Every Day Count for Your Retirement

Prudential Premier® ​Retirement Variable Annuity with Highest Daily Lifetime® Income Benefit​​

A Prudential Premier Retirement® Variable Annuity with our Highest Daily Lifetime Income benefit, available for an additional fee, provides guaranteed daily growth of your retirement income—regardless of how the market performs.

View the video to​ see how the Highest Daily life time income could help make retirement the best years of your life.​


Have a question about retirement income, or how to purchase the annuity? Call 844.778.2427 or provide some info and a friendly Prudential Financial Representative will reach out. No pressure, no obligation, just helpful, friendly advice.

Or, call 844-778-2427 for more information.

Prudential Premier Retirement Variable Annuity provides AICPA members and their spouses age 50 and older with an optional benefit, available for an additional fee, that can guarantee income lasts a lifetime—regardless of how the market performs.

The Variable Annuity with Highest Daily® Offers:

  • Guaranteed lifetime income that grows daily for the first 10 years or until lifetime income begins, whichever comes first
  • Daily opportunities to lock in* account highs for additional income growth 
  • Protection of retirement income from market downturns
  • A range of investments to choose from​

*Please note lock-ins do not apply to the account value. The account value is not guaranteed, can fluctuate, and may lose value. The current available Highest Daily Lifetime Income benefits are referred to as Highest Daily Lifetime Income v3.0 benefits in the prospectus.

​Highest Daily Lifetime Income 

Highest Daily Lifetime Income is available for an additional fee to investors as young as age 50. It can help increase your retirement income, protect it through market volatility, and guarantee that it lasts a lifetime.

  • Every day your annuity reaches a new high, that value is locked in for retirement income purposes and immediately begins growing at an annual effective rate that is compounded for the first 10 years or until you take your first Lifetime Withdrawal, whichever comes first.
  • After 10 years, your highest daily account values can continue to grow for income purposes until you start taking lifetime withdrawals.
  • Even if markets go down, your retirement income remains locked in at its highest daily value and continues to grow.​

This is a hypothetical example for illustrative purposes only. It does not reflect a specific annuity, an actual account value or the performance of any investment. Withdrawals in excess of the Annual Income Amount impact the value of your benefit and can also affect the certainty of your income. An excess withdrawal occurs when your cumulative Lifetime Withdrawals exceed your Annual Income Amount in any annuity year. If an excess withdrawal is taken, only the portion of the Lifetime Withdrawal that exceeds the remaining Annual Income Amount will proportionally and permanently reduce your Protected Withdrawal Value and your Annual Income Amount for future years. If an excess withdrawal reduces the account value to zero, no further amount would be payable and the contract terminates. The Account Value is separate from the Protected Withdrawal Value and is not guaranteed. The account value is not guaranteed, can fluctuate, and may lose value.

Have a question about retirement income, or how to purchase the annuity? Call 844.778.2427 or provide some info and a friendly Prudential Financial Representative will reach out. No pressure, no obligation, just helpful, friendly advice..  

Or, call 844-778-2427 for more information.

Frequently Asked Questions:

What is a variable annuity?

A variable annuity is a contract with an insurance company. It's a long-term investment designed for retirement purposes. You invest money in professionally managed investment portfolios, where it accumulates tax-deferred. Investment returns and the principal value of an investment will fluctuate so that an investor’s units, when redeemed, may be worth more or less than the original investment. When you retire, your investment can be used to generate a stream of regular income payments that are guaranteed for as long as you live. In addition, variable annuities may provide a guaranteed death benefit for your beneficiaries. It is important to remember that annuity contracts contain exclusions, limitations, reductions of benefits and terms for keeping them in force.

Why does the company behind the annuity matter?

When the time comes for you to use the benefits that are offered by a variable annuity it is important to remember that all guarantees including the optional benefits are backed by the claims-paying ability of the issuing insurance company and do not apply to the underlying investment options.

Who can help me determine if an annuity is right for me?

A Financial Representative can help you determine if a variable annuity is suitable for you. Prudential Annuities and its distributors and representatives do not provide tax, accounting, or legal advice. Please consult your own attorney or accountant when making important investment decisions. Prudential Annuities does not provide investment advice. The selections you choose are all dependent on your investment goals and your risk tolerance.

What happens if I need access to my money?

There are limitations and restrictions when making withdrawals. Withdrawals or surrenders may be subject to contingent deferred sales charges. Withdrawals and distributions of taxable amounts are subject to ordinary income tax and, if made prior to age 59½, ma​y be subject to an additional 10% federal income tax penalty, sometimes referred to as an additional income tax. Withdrawals reduce the account value and the living and death benefits proportionately.

The Protected Withdrawal Value is only used to calculate the initial guaranteed lifetime income and the charge for the benefit. It is separate from the account value and is not available as a lump sum withdrawal. The account value is not guaranteed, can fluctuate, and may lose value.

What are the costs associated with purchasing this product?

The Prudential Premier® Retirement Variable Annuity is available at a total annual insurance cost of 0.85%, with additional fees related to the professionally managed investment options. Fees for the optional Highest Daily benefits are in addition to fees and charges associated with the basic annuity and are as follows: Highest Daily Lifetime Income – 1.00%; Spousal Highest Daily Lifetime Income – 1.10%. Additional fees such as withdrawal fees, transfer fees and administrative fees may also apply. Please see the prospectus for more information.

Premium Based Charge: This fee is only assessed during the first seven years, and the amount of the charge is based on the purchase payment amount (assessed quarterly on Purchase Payments subject to a CDSC)​

The Annual Equivalent of Premium Based Charge Percentage for the Total Purchase Payment Amounts are as follows: 

Less than $50,000 0.70%

$50,000 or more, but less than $100,000 0.60%

$100,000 or more, but less than $250,000 0.50%

$250,000 or more, but less than $500,000 0.35%

$500,000 or more, but less than $1,000,000 0.25%

$1,000,000 or more 0.15%

What are the limitations and restrictions I need to consider?

Highest Daily benefits have certain investment, holding period, liquidity, and withdrawal limitations and restrictions. Optional benefits may not be available in every state. See the prospectus for more information.

What are some of the other considerations that I need to think about when investing in various asset allocation portfolios offered by a variable annuity?

When purchasing an annuity, it is important to remember that asset allocation does not ensure a profit or protect against a loss. Investment returns and the principal value of an investment will fluctuate so that an investor's units, when redeemed, may be worth more or less than the original investment. The value or price of a particular stock or other equity or equity-related security owned by a portfolio could go down and you could lose money. Additionally, fixed income investments are subject to risk, including credit and interest rate risk. Because of these risks, subaccount's share value may fluctuate. If interest rates rise, bond prices usually decline. If interest rates decline, bond prices usually increase. Certain asset allocation portfolios may use leverage, short sales, and derivatives or engage in other speculative practices within their alternative investments. These practices include a high degree of risk and may increase the risk, size, and velocity of investment losses. Although certain alternative strategies seek to reduce risk by attempting to reduce correlation with equity and bond markets, no guarantee can be given that such efforts will be successful. The fees and expenses associated with alternative investments are generally higher than those for traditional investments. Lastly, diversification does not assure against loss in a declining market.

How does Prudential manage the guarantees associated with Highest Daily?​

It starts with our prudent product design where we manage risks in three important ways. First, we offer a broad selection of asset allocation portfolios that helps provide the potential for greater returns and helps us manage investment risk. Second, 10% of all purchase payments is automatically allocated to the Secure Value Account (SVA) - a fixed account that provides an annual guaranteed interest rate. You cannot make transfers into or out of the SVA. The SVA will earn interest daily at a crediting rate declared annually. And third, Highest Daily benefits use a predetermined mathematical formula, that is designed to help mitigate some of the financial risk associated with providing and managing your guarantees during all market cycles.

What is the predetermined mathematical formula?

Highest Daily suite of benefits uses a predetermined mathematical formula to mitigate some of the financial risks we incur in providing the guarantees under the optional benefits through all market cycles. Each business day, the formula determines if any portion of your account value in the permitted subaccounts (asset allocation portfolios), including any Dollar Cost Averaging (DCA) Market Value Adjustment (MVA) options needs to be automatically transferred into or out of the AST Investment Grade Bond Portfolio (the "Bond Portfolio"). Amounts transferred by the formula depend on a number of factors unique to your individual annuity and include:

I. The difference between the account value and the Protected Withdrawal Value;

II. How long you have owned the benefit;

III. The amount invested in, and the performance of, the permitted subaccounts, the Bond Portfolio and the Secure Value Account and

IV. The impact of additional purchase payments made to and withdrawals taken from the annuity.

The formula will not transfer amounts to or from the Secure Value Account. On any given day, no more than 30% of the account value in the permitted subaccounts (plus any DCA MVA options) may be transferred to the Bond Portfolio pursuant to the formula. Therefore, at any given time, some, most or none of the account value from the permitted subaccounts may be allocated to the Bond Portfolio. Transfers to and from the Bond Portfolio do not impact any income guarantees that have already been locked in. You may not allocate purchase payments or transfer account value into or out of the Bond Portfolio.

The formula could mean that you miss opportunities for investment gains in the permitted subaccounts while amounts are allocated to the Bond Portfolio. The formula's allocation of amounts to the Bond Portfolio, however, could also protect your account value from losses that may occur in the permitted subaccounts. Please note: We are not providing investment advice through the formula. See the prospectus for complete details.


Investors should consider the features of the contract and the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information is contain​ed in the prospectus, which can be obtained on the prospectus page​ or from a Financial Representative. Please read the prospectus carefully before investing.

Prudential Premier Retirement Variable Annuity Prospectus

Prudential Premier Retirement Variable Annuity NY

Issuing companies are located in Newark, NJ (main office). Variable annuities are distributed by Prudential Annuities Distributors, Inc., Shelton, CT. All are Prudential Financial companies and each is solely responsible for its own financial condition and contractual obligations. Prudential Annuities is a business of Prudential Financial, Inc.

This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.

This information is for U.S. persons only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation or offer for sale in any jurisdiction, outside the United States of America, where such use would be prohibited or otherwise regulated.

Prudential, the Prudential logo, the Rock Symbol and Bring Your Challenges are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.

Prudential Financial, Inc. of the United States is not affiliated with Prudential plc, which is headquartered in the United Kingdom.

Pruco Life Insurance Company, an Arizona company - California COA # 3637.

Issued on contracts P-O/IND(5/11) Riders: P-RID-HD(2/14), P-RID-HD-HDB(2/14) or state variation thereof.

Issued by Pruco Life Insurance Company and by Pruco Life Insurance Company of New Jersey.​​​​​​​​​​​​​​

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