Help protect your firm’s most valuable asset—your employees

Did you know that more than 40% of Americans say they'd feel the financial impact from the loss of the primary wage earner within 6 months.1 In fact, over 60% of Americans don’t have a “rainy day fund” with enough savings to cover a $500 emergency.2

When you make life insurance available to the people of your firm, you’re providing more than just a good benefit; you’re providing valuable protection for their families. It can help protect their assets and provide additional security for the future.

Help your firm’s employees reach financial wellness
Held each September, Life Insurance Awareness Month (LIAM) is a perfect opportunity to educate your employees about how life insurance can help protect their financial wellness. Here are some tools that can help show your support:

  • Educational articles about the importance of life insurance
  • Fun, new interactive Life Insurance Needs Estimator
  • Videos and other tools from Life Happens®

LIAM is coordinated by Life Happens® and supported by The Prudential Insurance Company of America (Prudential), the insurer for the AICPA Insurance Trust Plans. If you do not currently offer group life insurance and would like to learn more about the coverages available to you as a member of the AICPA, please call 800-223-7473 for more information.

Life Happens® is not affiliated with The Prudential Insurance Company of America.

1LIMRA and LIFE Foundation 2015 Insurance Barometer Study.

2McGrath, Maggie, “63% of Americans Don’t Have Enough Savings to Cover a $500 Emergency,” 2016.

Group Insurance coverage is issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ. CA COA# 1179, NAIC 68241.


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